SEO Tools: The Complete List (Free & Paid)

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Search engine optimization is an essential part of any marketing strategy, and it can be difficult to know where to start.

There are many tools available on the market today that can help you with SEO, and this blog post will discuss the 20 best SEO tools for bloggers and marketers to use to optimize their site for SEO.

Why You Should Use SEO Tools?

Because it can help us to find the best keywords for our blog content, analyze competitor backlinks, and get more ideas of strategy for our content marketing.

It is important to have the best tools to help us with SEO.

Some best SEO may be free and some best SEO tools are paid, but it all is going to depend on the user’s needs as well as budget when deciding which best SEO tool they want to use.

20 Best SEO Tools That Experts Use

Here are the SEO tools (free & paid) that recommend by top marketer expert that you should consider to use for helping your SEO optimization to improve your site ranking and get more organic traffics through the search.

1. SEMRush

Semrush best all in one SEO suite tools

SEMrush is the best SEO tool with in-depth and detailed research reports. It has an excellent keyword database that helps you figure out the best keywords for your website!

It also provides information about backlinks, social media influence, domain age, and more so that you know what to do next! The best thing about SEMrush is its free plan which includes access to competitive data on up to three competitors along with other limited features.

This online marketing software makes it easy for anyone who’s looking for the best tools like these but can’t afford them as they come at $99 per month or at $999 annually (basic).

2. KWFinder

kwfinder keyword research reports

KWFinder is the keyword research tool in the market it provides accurate keyword ideas, CPC rates, and so on, you can also do the best competitor research.

It is a must-go-to tool when it comes to keyword research for new content creation that every marketer should have.

With KWFinder you will be able to find the best keywords for your blog post and start creating content with the best words that would deliver the best results on search engines.

The keyword research is not free, but it’s worth every penny spent as it provides accurate data about prices, traffic rates, and so on.

When writing new content or updating old ones these are the best tools to get keyword ideas from for competitive analysis and other SEO-related stuff needed by marketers.

Standout features: 

  • Accurate keyword research
  • Advance keyword research filter
  • Keyword SEO difficulty reports
  • SERPs analysis reports.
  • Advanced keyword suggestions.
  • LongTail keyword research.

3. Ahrefs

Ahrefs Best SEO Tools

Ahrefs is another popular SEO platform recommend by top marketers. It’s best when used for managing a blog, but it also provides keyword research data.

For those who are looking to get their blogs ranked on Google and other search engines as soon as possible this is the best tool that will help you with your SEO endeavors in 2021.

If you are looking for SEO tools that will help you get more traffics from the search then Ahrefs is the best tool for you.

Standout features: 

  • Largest Backlinks Database
  • Accurate keyword research tools
  • Link Building opportunity
  • In-depth SEO Reports
  • Domain & page Authority metrics

4. Ubersuggest

Ubersuggest best keyword research tool and All in One SEO Platform

Ubersuggest is the all-in-one SEO tool that will help you with building blogs, finding the best keywords for your niche, and making SEO-friendly pages and posts.

It’s best when it comes to keyword research as well as content optimization or promotion in social media.

If the best free SEO tools are what you are looking for then Ubersuggest is a perfect choice to consider.

Standout features:

  • Easy competitors Backlinks analysis.
  • Find out what page competitors got more traffics
  • Easy doing keyword Research by entering site domain
  • Fast know what best keywords ranks

5. Buzzsumo

buzzsumo content ideas tool

Buzzsumo is the best content ideas tool that helps you find the best content ideas and trends.

It helps in discovering the best influencers for a given niche as well as the best time to post on Facebook or Twitter.

You can track how your blog posts are going with Buzzsumo, which is a great way of finding out whether they need improvement.

Buzzsumo not only helps with SEO but also brings visibility to the brand by helping it get into trending topics!

The key features of using Buzzsumo:

  1. Find out the most shared content
  2. Find best influencers in the niche
  3. Get more visibility for the brand
  4. Track blog post-performance with Buzzsumo.
  5. Buzzsumo helps with SEO and brings visibility to brands

6. SpyFu

SpyFu best keyword research tool

SpyFu is also the best SEO tool that helps in understanding the best keywords, along with competitor data.

It provides insights into your competitors and their successful strategies so that you can also be on top of them!

The best thing about SpyFu is it’s not just a free SEO tool but an excellent one as well.

This particular online marketing software comes at $39 per month or $396 for yearly access to unlimited features with the basic plan. It has more than thirty thousand users worldwide who have nothing but praises for this product.

Standout features:

  • SEO competitor analysis
  • Keyword research
  • Competitor backlinks
  • Rank tracker
  • Keyword rank checker.

7. Google Search Console

GSC Best SEO Tools

Google search console (GSC) is a free tool of Google that helps in ensuring the best search engine optimization.

GSC is particularly helpful for website owners as it allows them to diagnose and fix problems on their site, monitor websites, check indexing stats, or remove URLs from search results.

It gives you an insight into your ranking status at any point in time along with monthly reports so that you can make necessary changes accordingly. This will help improve your rankings without wasting too much effort!

GSC provides detailed information about crawling errors (404s), mobile usability issues, security risks, and more which are very important.

8. Rank Math

Rank Math best SEO tools

Rank Math is a WordPress SEO plugin that will helps optimize your article for SEO best practices. It offers best-practice tips for on-page optimization, keyword optimization, and a range of other features that will help you rank higher in search results.

The best SEO tool is the one that helps you achieve your goals as an online marketer!

This SEO software is affordable, but it offers more than just on-page optimization. It provides keyword optimization and helps with your search engine optimization strategies so that you can rank higher in the search results for any key phrases.

Key features of Rank Math WordPress SEO Plugin:

  • Super easy to optimize your blog post for SEO.
  • Functions as a best practice checklist for on-page optimization
  • Analyzes the performance of your blog post and then provide you with best practice tips to improve it!
  • The on-page analysis points out what is working and not working so that you know where to focus your attention. This will help ensure that when Google indexes your site, they see all of the best possible content.
  • The SEO plugin also helps by adding images to articles that are optimized using ALT tags, meta title descriptions, image names/descriptions, and more! It’ll make sure that each photo has metadata built in such as keywords associated with them.

9. Google Analytics

Google Analytics is the best tool for analyzing your website traffic. You can see what keywords people are using to find you, where they’re coming from, and other best practices that will help increase your online marketing success!

Google Analytics is a free tool for most websites, but it offers invaluable information on the best-performing pages of any site. It’s an essential SEO tool that all marketers should use.

Key features of Google Analytics:

  • Helps you see many different aspects of website traffic.
  • Provides best practices for successful online marketing.
  • It’s free! You can upload the code to your site and start using it right away, without a price tag or setup fee needed.
  • Google Analytics is an essential SEO tool that all marketers should use to improve their search engine rankings and overall performance on any digital platform they’re working with.”
  • Google Analytics allows you to see many different aspects of web traffic, such as best-performing pages which are important clues into what will work best for maximizing success online. It also provides best practices for increased success in this field too ensuring continued improvement over time through pure user data insights within the program itself.

10. Schema Pro

Schema Pro is a schema markup WordPress plugin that lets you add schema markup to your WordPress site with ease. This is best for SEO and can help improve how Google indexes content on your website, ensuring a better user experience as well as improved visibility in search engine results pages.”

Schema Pro is used to generate HTML markup which provides an easy way for search engine crawlers to find your data so then they can display accurate information about what your website offers and also rank them accordingly in SERP (Search Engine Result Page) listings. The best part? It doesn’t cost anything other than some time saved by using their simple interface!

Key features of using Schema Pro:

  • Generating and inserting HTML code to your website pages for them to be easily crawled by search engine crawlers.
  • Adding structured data which bestows a “rich snippet” on the page, displaying accurate information about what your site offers and ranking them higher according to SEO best practices.
  • Saving time when you want an easy way of adding markup without having to manually create any iframes or other features that are confusing to modify. Schema Pro does all this automatically.

11. OptinMonster

OptinMonster Best Leads generation plugin

OptinMonster is a lead generation WordPress plugin you can use to college email subscribers, generate leads, and best SEO tools.

OptinMonster helps you improve your sales with the best conversion rates by offering the best free SEO tools for marketers to get more subscribers and convert more of them into customers.

It is the best WordPress plugin that offers lead generation services to help bloggers quickly grow their audience, make connections, turn followers

Standout features of using OptinMonster

  • Increase conversion rates
  • Get more leads by using the best lead generation software
  • If you are a blogger who wants the best leading generation plugin then OptinMonster is the best option.
  • Optin Monster has specifically been designed to help bloggers increase their conversion rate.

12. Broken Link Checker (Chrome Extension)

best seo tools Broken checker chrome extension

Broken links are a common occurrence on websites, and they can be really frustrating for website owners to find and fix. However, we have the best tool for that – Broken Link Checker (Google Chrome Extension).

This powerful SEO tool will scan your site in seconds looking for broken links and provides you with detailed information about those pages as well so you know where they’re linking to. This is an invaluable tool if you want to keep your audience happy!

13. LinkMiner

linkminer seo link building tools

LinkMiner is a backlinks tool that crawls the web for websites that links back to your site and provides you with detailed information on those links.

You’ll know which sites are linking back to yours, how many times they’re linking, what anchor text is being used in the link, and much more!

This is one of the best SEO tools that you have to consider when it come to SEO link building & backlinks analysis of your site or competitor.

14. Moz Bar

moz bar seo tool

Moz Bar’s best feature has got to be its keyword analysis tool that allows marketers of all levels to figure out if a domain name or page will rank well for a given search term.

This handy SEO tool lets you type any keyword into the bar at the top of your browser window (or download it as an extension), hit enter, and get instant results.

The analysis gives you data such as “search volume,” “competition” percentages (how often this word appears up high in Google).

15. SERanking

SERanking seo tools

SERanking is also one of the best SEO tools that provide a free SEO audit. SERanking is best for beginners who are looking to evaluate their site’s strengths and weaknesses in a simple manner.

With SERanking you will get multiple SEO tools such as rank analysis, domain authority, and page-level backlink reports.

16. SERPStat

SERPstat best keyword research and seo tool

Serpstat is a keyword research tool you can use to find the best keywords for your website. Serpstat is best for those who are just getting started with SEO but would like to start seeing some results quickly.

SERPStat provides free keyword research tools that can be used in several ways including finding keywords, tracking competitors’ rankings, and monitoring the performance of specific pages on your site.

Standout features of using SERPStat:

  • Find long-tail keywords for your new content
  • Find low competition keywords with the keyword difficulty score
  • Keyword SERPs stats
  • LongTail keyword suggestion
  • SEO difficulty keyword metrics.

17. Google PageSpeed Insight

Google PageSpeed Insight Metric

Google PageSpeed Insight is a useful tool that will let you know if your website has good performance and best practices for speed optimization.

Page Speed Insight will give you an overall score, broken down into four categories: mobile; desktop performance; browser compatibility, and best practices. For each category, it will tell you what percentage of users are likely to experience slow.

You can also use PageSpeed Insight to boost your page experience and improve your site core web vitals score to boost your ranking with Google search.

18. MonitorBacklinks

Monitorbacklinks a free backlinks tools

MonitorBacklinks is the best tool for backlinks analysis and monitoring your site backlinks profile and also the best tool for backlinks management.

It allows you to monitor your website’s link profile and best tools for SEO strategy, as well as the best SEO tool for bloggers and marketers.

MonitorBacklink can help you perform an in-depth analysis of the links that point to your site.

The standout feature of using MonitorBacklinks:

  • Check your website backlinks profile
  • Backlinks comparison.
  • New incoming links reports.
  • Link building ideas & strategy.

19. SimilarWeb

similarweb seo tools

SimillarWeb is the best SEO tool for bloggers and marketers to monitor their site traffic, analyze market competitions.

It is the best SEO tool that helps you analyze your competitors’ best marketing strategies and allows you to compare web analytics data with yours to find opportunities.

The best way for marketers should be competitor analysis using SimilarWeb.

Standout features:

  • Domain overviews
  • Referral traffics source reports
  • Competitors & Similar Sites
  • Audience interest.

20. LongTail Pro

LongTail Pro best longtail keyword research tool

LongTail Pro is the best longtail keyword research tool that also allows you to find the best keywords for your niche.

LongTail Pro is perfect because it will allow you to search through all of Google’s keyword data and their related search volume, so this tool can also be used by marketers who are looking for new niches.

Standout features: 

  • LongTail keyword research.
  • In-depth keyword suggestions
  • SEO difficulty keyword measurement.
  • Advanced keyword filter.

Bonus: 21. Hunter.io

Hunter.io is an email finder tool that helps you find the website owner’s email address.

The best feature of Hunter is that it also allows you to find the social media profiles and websites related to the website owner’s email address, so marketers can use this tool to find out the people’s email addresses for their SEO strategy.

Wrapping Up

You had known what SEO tool best suits your needs from the list. If you are a blogger WordPress plugins like “SEO by Rank Math” and free tools to analyze site performance such as PageSpeed Insight.

This best SEO tools list will hopefully give you a place to start as far as what best suits your needs.

Whether it is free or paid, the best for website optimization, or the best for keyword research, we have picked some of the top SEO and marketing tools on the market in this article.

Disclosures: This article may contains affiliate link mean when you click on the link and purchase product through our link we earn commission ( with no additional cost to you). Which get me a cup of coffee while creating a content for you.

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