Google Link Spam Update: A New Link Spam Fighting

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Google is trying to improve ranking quality for the users by rolling out the new update on their spam detecting systems to identify and nullifying spam links.

According to Google announcement new algorithm update was named “Google link spam update” also know as link spam fighting which make the algorithm more effective of identifying and detecting spam activity of links across multi-languages.

This activity can be considering a part of low quality link schema and violate Google Webmaster Guideline.

In the announcement Google wants the site owner to pay attention to their advice on how handle outbound links within content especially for the way you monetize your blog with affiliate links or sponsored and guest post content.

Best Practices of Google Link Tag

Links helps Google to understands what content are helpful the searchers and it good for a website to receive, the best practices to avoid the methods of intended for manipulate PageRank or a site’s rank in Google search result that violate quality guidelines.

if you’re linking out someone sites, make sure to qualify those links appropriately by using the attribution value in anchor tag. 

Here are guidelines that Google ask site owners to do when linking to affiliate links and links from sponsored and guest content.

  • Affiliate links: Google asks sites owner to qualify the links with rel=“sponsored”, for affiliate programs you may monetize on your blog.
  • Links from sponsored posts: Links that are advertise or from payment (also know paid links) should be marked up with the rel=“sponsored” value.
  • Links from guest posts: Links from guest posts Google ask to be mark up rel=“nofollow” value.

How to Avoid Google Link Spam

If you are looking to build backlinks to your website then the best practices of doing that is to following the Google quality links guidelines to avoid the Google link spam detecting that will impact your site site rank.

Google Link Spam Algorithm

Here are some of the link schema which are negatively impact your site ranking in search result.

  • Buy or selling links that pass PageRank guidelines.
  • Excessive link exchange 
  • Using automated software to create links to your site.
  • Exchange good or money for links.

Additionally, create a links that are acquiring for manipulate PageRank with the above methods it can be consider as low quality links and violate guidelines that will impact your site search result. 

How to Get High Quality Links

To gain links that looks good for your site is to build a great user experience website and providing high quality, relevant content that values to your readers.

The best practices of getting backlinks from other site is to make sure that those links are coming naturally from the most relevant sites in your niche.

For example other site owner create content about “content marketing” and links to your site as resource their readers because your site is unique of providing content marketing tips and trick these is natural incoming links and it good for your site SEO.

You wondering why people should linking out to yours or others in their article? 

While create a content you should at less linking out to one of the most relevant resource in your article because it help your readers get more resources on your topic and tell Google that your content is a hub of information for them rank.


Google Link spam algorithm update is a new link span fighting system across multi-languages that will detect spam activities on a website outbound links and it will impact a site’s search ranking result.

If the links come to a site violate the guidelines and low quality links that acquiring for a site’s ranking in Google search results.

Now you had know all the goal of link spam update and how to handling outbound links in your content also how to avoid the link span to your site.

If you have any questions or still don’t understand about Google link spam update let’s us know by leaving a comment below.

Disclosures: This article may contains affiliate link mean when you click on the link and purchase product through our link we earn commission ( with no additional cost to you). Which get me a cup of coffee while creating a content for you.

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